Along with creative strategy, we also look at the numbers and data to figure out the answer to the question ‘what are we doing that’s working’.”
Being in a management position gives Jigsha the ability to work with many different content roles in our Naples Daily News newsroom:
So, I’ve created what we call the Naples Daily News IRE boot camp—it’s an intensive 6 day session where different reporters are sharing tips and training they learned at IRE. We actually made it NETWORK wide for anyone in Florida to join our one hour training call, and we’re having really great attendance.”
As a Digital Director, Jigsha focuses mostly on the two biggest advents in digital media over the past ten years—social and mobile. She explains why this is such an exciting time for content creators in this space:
Even the short weather stories telling us that a storm is coming or sharing a beautiful sunset photo from one of our readers, I’m seeing the instantaneous reaction that we made somebody’s day better. These posts equate a lot of interest from our readers, and further elevate our brand. It strengthens our connection with our followers which is always exciting. It makes me want to do more. ”
Being successful in shaping the future of media is twofold at USA TODAY NETWORK—you have to have the personal drive, but the organization also provides you the tools you need to do more and keep moving forward:
And there’s so many opportunities available to you. No media company has everything figured out, but we’re all about experimenting with different opportunities to figure it out as best we can. Personally, I love that USA TODAY NETWORK is a big sponsor of the Online News Association, whose conference I got to go to last year as an ambassador. The NETWORK provides a lot of training and opportunity to have its journalists hone their skills. If you show potential, they will invest in you. Innovation and creativity are rewarded here.”
We are always seeking risk takers and those willing to work with us to move media into the future. Join the movement of transforming what media is when you apply to join USA TODAY NETWORK today.